The CALLERLAB Marketing Committee teamed up with Sleight Advertising of Omaha, NE to create a new professional web site and series of videos available to callers, clubs and local associations in efforts to aid the promotion of square dancing. Working alongside several members of the CALLERLAB Marketing Committee, Sleight developed a professional, well thought out web site representing our marketing insights to the non-dancing public. The site includes the promotional videos that were launched at the 2022 CALLERLAB Convention.
This project is sponsored by CALLERLAB and the CALLERLAB Foundation. CALLERLAB, the International Association of Square Dance Callers is based in Greenwood, IN with over 1,000 members from around the world. Their mission statement is “To foster the art of square dance calling and improve caller skills. The CALLERLAB Foundation for the Preservation and Promotion of Square Dancing’s purpose is to support the funding of projects which will preserve and promote square dancing.
The new marketing web site can be accessed at livelivelysquaredance.com. The CALLERLAB Marketing Committee recommends attaching this URL to all promotional activity done by callers and clubs when recruiting new dancers. It will be a great tool to familiarize prospective dancers with the square dance activity.
The promotional videos are available on the CALLERLAB YouTube Channel as well as on the new livelivelysquaredance.com web site. The videos can be embedded on square dance websites and shared on social media. They are provided for use at no cost. However, for a small additional fee, clubs can customize the last slide of the longer video to include your next event, date, and contact information. The fee is $25.00 and a link will be provided for you to download the completed project. Requests should be submitted to info@CALLERLAB.org.
More information about the Marketing Committee work can be found at callerlab.org/marketing. For additional questions, please contact the Home Office at info@CALLERLAB.org or Jack Pladdys at firstname.lastname@example.org.
Jack Pladdys, CALLERLAB Marketing Committee Chair
Justin Russell, CALLERLAB Marketing Committee Vice-Chair